Hardy North America

Hardy, maker of premium rods, reels, lines and some alluring advertisements, will establish its own distribution center in the United States. Hardy North America has been created due to increased sales on this side of the Atlantic. After a seven-year distribution partnership with Cortland Line Company, Hardy has assumed its own North American distribution. The new facility opened October 22 in Lancaster, PA. With the recent plunge of the American economy, Hardy may regret this new plan. I predict, with a fair amount of certainty, that the adverts will still be popular, however.